|SAVE ON THE LOT'S CONSUMER PRIVACY AND SECURITY POLICY
Date Last Revised: 9/15/2007
Save On The Lot Inc. ("Save On The Lot") understands your concern with privacy and the use of your personal information. Whether you submit a purchase request for a vehicle or simply browse through our website, we assure you that we are committed to protecting your personal privacy.
- Information Save On The Lot Collects
Save On The Lot collects email addresses of consumers who communicate with us or through our authorized vendors via e-mail. We also collect information on web pages visited and other information that is provided by consumers either on our site or in response to e-mail communications from us. We also collect information provided to us by consumers in purchase requests submitted through our site or our authorized vendors' sites ("Purchase Request Information"). Purchase Request Information typically includes name, address, and phone numbers, e-mail address and specific vehicle information. In addition, consumers who express a desire to apply for vehicle financing provide us with and authorize us or our affiliate web sites to obtain from third parties necessary financial information such as credit reports ("Finance Information"). We do not provide financing, but instead transmit those requests to third-party vendors for consideration.
All information provided by consumers in any of the above-listed ways or otherwise becomes the property of Save On The Lot once received by us and may be used and disclosed as permitted in this Policy.
- Browsing on our Website
If you browse through our site without entering any personal data, we will gather and store certain information about your visit. This information does not identify you personally and cannot be linked back to you unless you decide at some point to identify yourself.
If you are only browsing, we collect the following information: IP address, the type of browser and operating system used to access our site, the date and time you access our site, the pages you visit (click-through), and if you linked to our Web site from another Web site, the address of that Web site, as well as additional information related to your visit.
- How We Use Your Personal Information
Collected information is used to improve the content of our website, customize the content or layout of our website for individual users, provide services requested, notify users of updates to the site and, subject to the limitations set forth below, to develop new products and services and to contact consumers for marketing purposes.
- Purchase Request Information and Finance Information
Purchase Request Information is used to transmit to third parties requests for products or services and to contact consumers regarding vehicle purchases. Similarly, Finance Information is used to transmit to third parties requests for vehicle financing. Typically, in either case the information is transmitted to dealers, manufacturers, lenders or fulfillment entities, as applicable, who may be in a position to respond to your request. As part of the request process, we may verify the information you provide, or obtain omitted address or other contact information, from third parties.
Occasionally, in the case of Purchase Request Information or Finance Information, when Save On The Lot does not have a dealership or lender available to assist you, we may forward your request information to a dealer or lender through another automotive referral service. Your submission of the request authorizes us to do this. Any Purchase Request Information or Finance Information forwarded in this way becomes subject to the security and privacy policies that are posted on the websites of those referral services.
Similarly, Purchase Request or Finance Information transmitted to a dealer, manufacturer, lender or fulfillment entity becomes the property of that dealer, manufacturer, lender or fulfillment entity, in addition to Save On The Lot. The information is used to process your purchase request or financing application and to provide you with information about goods and services. Any request to opt out of future dealer, lender, manufacturer or other third-party communications must be made directly to that third party.
- Other Uses
We also share your personal information with our affiliated companies in order to identify products or services in which you may have interest, to improve our user experience and generally to engage in market research and for other internal business purposes. We also may aggregate your personal information with others' information and prepare reports on site usage, purchase history or other factors for sale or distribution to others. Those reports are aggregated and include no personally identifying information. Finally, we may use your personal information to send you email or postal communications regarding products or services offered by us or by third parties with whom we have relationships in which we think you may be interested. We do not share, sell, trade, or rent your personal information to third parties for unknown reasons.
- Third Parties That May Receive Your Personal Information
In addition to our own internal uses of your information, we may provide your personal information to non-affiliated third parties under one of several circumstances:
- To provide you with services or products that you have requested (such as, for example, transmittal of Purchase Request Information to dealers, manufacturers, fulfillment third-parties and other automotive referral services, or transmittal of Finance Information to potential lenders);
- To our advertiser clients solely to assess the effectiveness of ad campaigns we have provided for them;
- To contractors or service providers who may provide services or perform functions on our behalf, in which case those service providers may use your information only for the purposes provided and not disclose it to any third party except upon our direction;
- To enforce our rights or as required by law or order of a court or government agency; and
- On occasion, unless you opt-out (as described below), to other third parties who may wish to send you e-mails regarding services or products that you may find of interest or for other reasons that are disclosed to us and that we believe to be appropriate and consistent with our commitment to prevent abuse of your personal information.
- Your Right To Opt Out of Communications From Us and Others
You always have the option of removing yourself from further marketing contact from us. If at any time you choose to opt out of any category of email, you can click on the remove link at the bottom of the e-mail.
If you decide not to receive offers or other product or service information, Save On The Lot and its member dealers may use a phone number or email address that you have provided to contact you regarding your purchase request for a vehicle. Additionally, phone numbers may be used to conduct customer surveys regarding individual experiences with Save On The Lot-accredited dealers. Phone numbers are made available only to Save On The Lot, its affiliates and member dealers, lenders or manufacturers who receive your purchase request.
The submission of a purchase or financing request itself is permission for us to submit your Purchase Request Information or Finance Information (as applicable) to the third parties necessary to fulfill your request.
Save On The Lot understands the importance of security for our consumers. We use SSL (Secure Socket Layer) encryption technology to protect personal data such as credit card information and finance or insurance application information during transmission, and maintain other commercially reasonable precautions to protect information that we store or retain.
Cookies are alphanumeric identifiers that are transferred to your computer's hard drive through your web browser. When this information is stored on your hard drive, our system is able to recognize your browser and in turn customize web page content for you.
Cookies cannot be used to retrieve data from your hard drive, obtain your email address or obtain sensitive information about you. When a cookie is set, your browser will check it for length, an expiration date, and where it originated. Only Save On The Lot can access the cookies that we set.
Save On The Lot allows our ad service company to set cookies as well. These cookies can "recognize" a consumer by a Unique identifier assigned at the time of your visit, and may be used to measure site and page visits and browser version number, and browsing activity. This information may be used to better serve and provide advertising content on future visits and web pages viewed during your browser sessions on our websites. These cookies cannot obtain private information like name, e-mail or other personal information, and are not shared with Save On The Lot.
We use a third party tracking service who sets cookies on our site to track visits, page views and click stream behavior. The third party tracking service reports this data to us in aggregate so we can better understand our users and to improve our site. This information is not tied to any individual user.
If you prefer not to accept cookies, most browsers will explain how to disable cookies under the help portion of the toolbar or notify you when you receive a new cookie. However, if you choose to disallow cookies on your hard drive, our Web site will not be able to provide personalization services.
- Changes or Revisions to This Policy